Pinkids® has teamed up with the Federation of Irish Beekeepers’ Associations (FIBKA) to give you the opportunity to win a beekeeping demo for your class and loads of extra prizes for your primary school.*
We’re supporting our bees by giving away 30 beekeeping demos for primary school classes around Ireland.
For more information on FIKBA please follow the link below.
*Competition eligible for primary school students only
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How Bee Pink®️ and The Federation of Irish Beekeepers are doing their part
For the past five years, Pink Lady has teamed up with FIBKA
2024
A Bee Pink campaign was held for primary school students in Ireland from the 8th Of April to the 12th of May. Students were eligible to win a visit from a Beekeeper to their primary school class and win a Bee Pink goodie bag by entering through QR codes on packets in store/ links from email shared or via the URL
We entered into a partnership with FIBKA, The Federation of Irish Beekeepers’ Associations. We can all play a part in this project: by preserving our bees, we also help preserve our orchards, and therefore protect our future. Last pollination season, winners received regular updates from our partner beekeepers and won a demonstration by a beekeeper using an observation hive, for primary school class!
The Pink lady campaign successfully took place in 100 Tesco stores across Ireland. The goodie bags included a Pink Lady branded bottle, bucket hat and certificate.
A total of 20 schools and 614 students got the chance to learn about the importance of bees and FIBKA (Federation of Irish Bee Keepers)
2023
This years goal, was to bring consumers into the Pink Lady world and let them experience the best of our branch straight from the orchard.
• A competition was held for primary school students, between March 15th to April 20th and students were eligible to win a visit from a Beekeeper to their primary school class by entering through QR codes on packets in store/ links from email shared or via the URL.
• FIBKA brought in live bees in Pink Lady observational hives for students to see, wearing branded Pink Lady Beekeeper jackets. They provided a fun educational experience about bees, gifting students beekeeping books, Pink Lady certificates , drawstring bags and honey.
A total of 20 schools and 614 students got the chance to learn about the importance of bees and FIBKA
2022
Last year Bee Pink returned again to show consumers the importance of the Pink Lady Brand and their growing-harvest process. This campaign took place from March 14th to April 14th with activities across social, digital, press, in-store, on-pack and online. They partnered with local beekeepers & FIBKA again to bring Irishness to the brand and gave 400 lucky consumers the opportunity to sponsor a beehive, play with Pink Lady and receive a bag of goodies. Brand Ambassador Rozanna Purcell promoted various campaigns from November 2021 until April 2022. Roz kicked off the campaign on March 15th with a Grid Post about Bee Pink, showing how easy it is to sponsor a Bee Hive, and the many benefits of sponsoring a Bee Hive with Pink Lady.
2021
Some amazing beekeepers from county Kerry, Louth, Limerick, and Westmeath have been involved with the Bee Pink campaign by providing sponsors with news and pictures of their beehives throughout the pollination process.
Don’t waste time and become a sponsor this year!
